Blog articles, practical growth tactics and free Growth Marketing Academy lessons from The Growth Folks®.https://thegrowthfolks.com/enhttps://thegrowthfolks.com/blog/run-your-noon-store-from-claude/https://thegrowthfolks.com/blog/run-your-noon-store-from-claude/Connect Claude to your noon seller account to check orders, stock and offers, and change prices in plain words. Setup, example prompts, safety limits and caveats.Mon, 19 Oct 2026 00:00:00 GMTBlogNewshttps://thegrowthfolks.com/blog/mcp-for-marketplace-sellers/https://thegrowthfolks.com/blog/mcp-for-marketplace-sellers/What MCP connectors are, what they change for marketplace and store operations, and eight checks to run before connecting any AI tool to a seller account, using noon as the example.Mon, 19 Oct 2026 00:00:00 GMTBlogGrowth strategyhttps://thegrowthfolks.com/blog/noon-bulk-price-and-stock-update/https://thegrowthfolks.com/blog/noon-bulk-price-and-stock-update/Change noon prices and stock one SKU at a time, by spreadsheet import, through the partner API or by asking Claude. What each method suits, with noon's own rules.Mon, 19 Oct 2026 00:00:00 GMTBlogGrowth strategyhttps://thegrowthfolks.com/blog/noon-partner-api-explained/https://thegrowthfolks.com/blog/noon-partner-api-explained/What noon's official partner API covers for orders, stock, prices, offers and content, how projects, API users, keys and OAuth work, and how to use it without code.Mon, 19 Oct 2026 00:00:00 GMTBlogGrowth strategyhttps://thegrowthfolks.com/blog/ai-written-content-where-it-helps/https://thegrowthfolks.com/blog/ai-written-content-where-it-helps/Google does not ban AI content, but it does act on scaled, low-value pages. Where AI writing helps, where it backfires, and an editorial workflow and checklist to use.Fri, 16 Oct 2026 00:00:00 GMTBlogSEO and contenthttps://thegrowthfolks.com/blog/b2b-content-that-creates-pipeline/https://thegrowthfolks.com/blog/b2b-content-that-creates-pipeline/Most B2B blogs chase traffic that never buys. Here is how to pick bottom-of-funnel topics, build content with sales and prove pipeline with self-reported attribution.Fri, 16 Oct 2026 00:00:00 GMTBlogSEO and contenthttps://thegrowthfolks.com/blog/ga4-setup-mistakes/https://thegrowthfolks.com/blog/ga4-setup-mistakes/Nine common GA4 configuration mistakes, from data retention and internal traffic to payment gateway referrals and AI assistant traffic, checked against Google's docs.Fri, 16 Oct 2026 00:00:00 GMTBlogAnalytics and trackinghttps://thegrowthfolks.com/blog/email-sender-requirements-checklist/https://thegrowthfolks.com/blog/email-sender-requirements-checklist/SPF, DKIM, DMARC, alignment, one-click unsubscribe and spam-rate limits for Gmail, Yahoo and Outlook.com, checked against each provider's own pages, with a checklist.Fri, 16 Oct 2026 00:00:00 GMTBlogRetention and monetisationhttps://thegrowthfolks.com/blog/growth-marketing-vs-performance-marketing/https://thegrowthfolks.com/blog/growth-marketing-vs-performance-marketing/Performance marketing buys customers through paid media. Growth marketing works the whole funnel, product included. Here is how they differ and which to hire for at each stage.Fri, 16 Oct 2026 00:00:00 GMTBlogGrowth strategyhttps://thegrowthfolks.com/blog/how-ai-assistants-choose-brands/https://thegrowthfolks.com/blog/how-ai-assistants-choose-brands/AI assistants name brands from what they already learned and what they retrieve live. How each one sources its answers, and how to track your mentions without fooling yourself.Fri, 16 Oct 2026 00:00:00 GMTBlogSEO and contenthttps://thegrowthfolks.com/blog/choosing-your-first-growth-channel/https://thegrowthfolks.com/blog/choosing-your-first-growth-channel/Spreading a small budget across six channels teaches you nothing. Score channels on fit with your price, buyer and search demand, run one six-week test, and decide with set rules.Fri, 16 Oct 2026 00:00:00 GMTBlogGrowth strategyhttps://thegrowthfolks.com/blog/creator-marketing-measurement/https://thegrowthfolks.com/blog/creator-marketing-measurement/Discount codes undercount and overcount at the same time. A practical system for measuring creator marketing by incremental customers, plus the disclosure rules in India, the US and the UK.Fri, 16 Oct 2026 00:00:00 GMTBlogAcquisitionhttps://thegrowthfolks.com/blog/experimentation-programme-small-team/https://thegrowthfolks.com/blog/experimentation-programme-small-team/A practical operating system for small growth teams: one backlog, simple scoring, a weekly rhythm, realistic traffic maths and a test log you will actually keep.Fri, 16 Oct 2026 00:00:00 GMTBlogExperimentshttps://thegrowthfolks.com/blog/incrementality-testing-guide/https://thegrowthfolks.com/blog/incrementality-testing-guide/Geo holdouts, platform conversion lift, ghost ads and matched markets: how each works, how to size one, how to read the result and the mistakes to avoid.Fri, 16 Oct 2026 00:00:00 GMTBlogExperimentshttps://thegrowthfolks.com/blog/introducing-the-blog-and-events/https://thegrowthfolks.com/blog/introducing-the-blog-and-events/Why we added a blog and events to the free tools, tactics and course: what each one is for, what to expect and how to take part.Fri, 16 Oct 2026 00:00:00 GMTBlogNewshttps://thegrowthfolks.com/blog/linkedin-for-b2b-brands/https://thegrowthfolks.com/blog/linkedin-for-b2b-brands/Company page, founder and employee posts, LinkedIn ads and Thought Leader Ads do different jobs. What LinkedIn says about its feed, and which to use at each stage.Fri, 16 Oct 2026 00:00:00 GMTBlogAcquisitionhttps://thegrowthfolks.com/blog/linkedin-ads-b2b-economics/https://thegrowthfolks.com/blog/linkedin-ads-b2b-economics/LinkedIn clicks are expensive, so the maths has to work before the creative does. A worked payback model, which formats suit which job, and how to measure it properly.Fri, 16 Oct 2026 00:00:00 GMTBlogAcquisitionhttps://thegrowthfolks.com/blog/marketing-attribution-models-explained/https://thegrowthfolks.com/blog/marketing-attribution-models-explained/Last-click, data-driven, platform-reported, self-reported, MMM and incrementality tests each answer a different question. Here is which to trust, and when.Fri, 16 Oct 2026 00:00:00 GMTBlogAnalytics and trackinghttps://thegrowthfolks.com/blog/marketing-mix-modelling-small-budgets/https://thegrowthfolks.com/blog/marketing-mix-modelling-small-budgets/Free tools like Google Meridian and Meta Robyn make MMM look easy. Here is what data they really need, and what smaller advertisers should do instead.Fri, 16 Oct 2026 00:00:00 GMTBlogAnalytics and trackinghttps://thegrowthfolks.com/blog/meta-advantage-plus-guide/https://thegrowthfolks.com/blog/meta-advantage-plus-guide/Advantage+ now runs sales, app and leads campaigns by default. What to hand to Meta's automation, the four things to keep, and how to read results without fooling yourself.Fri, 16 Oct 2026 00:00:00 GMTBlogAcquisitionhttps://thegrowthfolks.com/blog/performance-max-guide/https://thegrowthfolks.com/blog/performance-max-guide/Performance Max now has search terms, channel reports, negatives and brand exclusions. How to set up asset groups, feeds and signals, and when Search should run alongside.Fri, 16 Oct 2026 00:00:00 GMTBlogAcquisitionhttps://thegrowthfolks.com/blog/pricing-ai-products/https://thegrowthfolks.com/blog/pricing-ai-products/AI features carry a real cost every time someone uses them. How to choose between seats, usage, credits and outcome pricing, protect gross margin, and test changes safely.Fri, 16 Oct 2026 00:00:00 GMTBlogRetention and monetisationhttps://thegrowthfolks.com/blog/product-led-vs-sales-led-growth/https://thegrowthfolks.com/blog/product-led-vs-sales-led-growth/Choose your go-to-market by price point, buyer complexity and time-to-value. How hybrid models with PQLs work, with sourced examples, and the signs you picked wrong.Fri, 16 Oct 2026 00:00:00 GMTBlogGrowth strategyhttps://thegrowthfolks.com/blog/retention-is-the-cheapest-growth-channel/https://thegrowthfolks.com/blog/retention-is-the-cheapest-growth-channel/A small cut in churn raises LTV, shortens cohort payback and lifts the ceiling on your customer base. Worked maths, a way to find the leak, and what to fix first.Fri, 16 Oct 2026 00:00:00 GMTBlogRetention and monetisationhttps://thegrowthfolks.com/blog/server-side-tagging-when-you-need-it/https://thegrowthfolks.com/blog/server-side-tagging-when-you-need-it/Server-side GTM, Meta Conversions API and Google enhanced conversions explained: what each fixes, what consent rules still apply, what it costs, and a checklist.Fri, 16 Oct 2026 00:00:00 GMTBlogAnalytics and trackinghttps://thegrowthfolks.com/blog/product-led-growth-case-studies/https://thegrowthfolks.com/blog/product-led-growth-case-studies/Five product-led companies, one pattern: the product's output travels to non-users. What their published numbers show, and which loop to copy for your product.Fri, 16 Oct 2026 00:00:00 GMTBlogCase studieshttps://thegrowthfolks.com/blog/india-d2c-growth-lessons/https://thegrowthfolks.com/blog/india-d2c-growth-lessons/Rising Meta costs, COD returns, quick commerce and offline retail rewrote the Indian D2C playbook. What the filings and reports show, and what to copy.Fri, 16 Oct 2026 00:00:00 GMTBlogCase studieshttps://thegrowthfolks.com/blog/ai-agents-in-growth-marketing/https://thegrowthfolks.com/blog/ai-agents-in-growth-marketing/A risk-rated guide to delegating research, reporting, QA, creative variants and lifecycle copy to AI agents, plus the guardrails and disclosure rules to follow.Fri, 16 Oct 2026 00:00:00 GMTBlogGrowth strategyhttps://thegrowthfolks.com/blog/seo-after-ai-overviews/https://thegrowthfolks.com/blog/seo-after-ai-overviews/AI Overviews and AI Mode take clicks from simple questions. Here is which query types still send visitors, how to adjust your content and how to measure AI traffic.Fri, 16 Oct 2026 00:00:00 GMTBlogSEO and contenthttps://thegrowthfolks.com/blog/why-ab-test-winners-fade/https://thegrowthfolks.com/blog/why-ab-test-winners-fade/Most A/B test wins shrink once shipped. The seven usual reasons, from peeking to the winner's curse, and the guardrail that stops each one.Fri, 16 Oct 2026 00:00:00 GMTBlogExperimentshttps://thegrowthfolks.com/tactics/tracking-audit-before-scaling/https://thegrowthfolks.com/tactics/tracking-audit-before-scaling/Check every pixel, tag and conversion event fires once, with the right values, before you raise budgets that depend on that data.Thu, 15 Oct 2026 00:00:00 GMTGrowth TacticAcquisitionhttps://thegrowthfolks.com/tactics/consent-mode-v2-setup/https://thegrowthfolks.com/tactics/consent-mode-v2-setup/Pass visitors' cookie choices to Google tags correctly, so you stay compliant and keep modelled conversions and audiences in Google Ads.Thu, 15 Oct 2026 00:00:00 GMTGrowth TacticAcquisitionhttps://thegrowthfolks.com/tactics/short-form-video/https://thegrowthfolks.com/tactics/short-form-video/Turn short vertical video into a weekly habit with repeatable formats, batch filming and a simple review loop, so your brand posts consistently.Wed, 14 Oct 2026 00:00:00 GMTGrowth TacticAwarenesshttps://thegrowthfolks.com/tactics/comparison-pages/https://thegrowthfolks.com/tactics/comparison-pages/Publish fair "us vs competitor" pages that capture buyers searching for alternatives and help them decide faster.Wed, 14 Oct 2026 00:00:00 GMTGrowth TacticAwarenesshttps://thegrowthfolks.com/tactics/ugc-creator-ads/https://thegrowthfolks.com/tactics/ugc-creator-ads/Pay creators to film native-looking videos about your product, then test many hooks in paid social to find ads that feel like real posts.Wed, 14 Oct 2026 00:00:00 GMTGrowth TacticAwarenesshttps://thegrowthfolks.com/tactics/founder-led-content/https://thegrowthfolks.com/tactics/founder-led-content/Have the founder post useful, opinionated content several times a week so buyers know the company before sales ever reaches out.Wed, 14 Oct 2026 00:00:00 GMTGrowth TacticAwarenesshttps://thegrowthfolks.com/tactics/customer-case-studies/https://thegrowthfolks.com/tactics/customer-case-studies/Interview satisfied customers and turn their story into short case studies your sales team can send at the right moment.Wed, 14 Oct 2026 00:00:00 GMTGrowth TacticAwarenesshttps://thegrowthfolks.com/tactics/community-building/https://thegrowthfolks.com/tactics/community-building/Start a community around a specific job your customers share, seed it with real conversation, and give members reasons to help each other.Wed, 14 Oct 2026 00:00:00 GMTGrowth TacticAwarenesshttps://thegrowthfolks.com/tactics/year-in-review-recap/https://thegrowthfolks.com/tactics/year-in-review-recap/Turn each user's yearly activity into a short, story-style recap with shareable cards, so customers show off your product for you.Wed, 14 Oct 2026 00:00:00 GMTGrowth TacticAwarenesshttps://thegrowthfolks.com/tactics/open-source-marketing/https://thegrowthfolks.com/tactics/open-source-marketing/Release a useful open-source project related to your product so developers discover, trust and adopt your company through it.Wed, 14 Oct 2026 00:00:00 GMTGrowth TacticAwarenesshttps://thegrowthfolks.com/tactics/original-research-report/https://thegrowthfolks.com/tactics/original-research-report/Survey your market or analyse your product data once a year, publish the findings, and let journalists and bloggers cite you as the source.Wed, 14 Oct 2026 00:00:00 GMTGrowth TacticAwarenesshttps://thegrowthfolks.com/tactics/testimonial-collection/https://thegrowthfolks.com/tactics/testimonial-collection/Ask for testimonials at the moments customers feel success, make it a two-minute task, and route the best quotes to your site, ads and sales team.Wed, 14 Oct 2026 00:00:00 GMTGrowth TacticAwarenesshttps://thegrowthfolks.com/tactics/social-brand-voice/https://thegrowthfolks.com/tactics/social-brand-voice/Define how your brand sounds, write it down with examples, and give your social team room to reply like a person so your posts stand out.Wed, 14 Oct 2026 00:00:00 GMTGrowth TacticAwarenesshttps://thegrowthfolks.com/tactics/social-share-previews/https://thegrowthfolks.com/tactics/social-share-previews/Set Open Graph tags and a proper share image so every link to your site shows up as a clear, clickable card.Wed, 14 Oct 2026 00:00:00 GMTGrowth TacticAwarenesshttps://thegrowthfolks.com/tactics/employee-advocacy/https://thegrowthfolks.com/tactics/employee-advocacy/Help employees post about the company in their own voice so your content reaches their networks without feeling like spam.Wed, 14 Oct 2026 00:00:00 GMTGrowth TacticAwarenesshttps://thegrowthfolks.com/tactics/newsjacking/https://thegrowthfolks.com/tactics/newsjacking/When news hits your industry, publish a fast, credible take and offer it to journalists while they are still writing the story.Wed, 14 Oct 2026 00:00:00 GMTGrowth TacticAwarenesshttps://thegrowthfolks.com/tactics/reddit-and-forum-answers/https://thegrowthfolks.com/tactics/reddit-and-forum-answers/Find threads where your buyers ask for help, give useful answers within each community's rules, and mention your product only when it fits.Wed, 14 Oct 2026 00:00:00 GMTGrowth TacticAwarenesshttps://thegrowthfolks.com/tactics/packaging-unboxing/https://thegrowthfolks.com/tactics/packaging-unboxing/Turn the moment a customer opens your box into shareable content with a reveal, a personal touch and a clear prompt to post.Wed, 14 Oct 2026 00:00:00 GMTGrowth TacticAwarenesshttps://thegrowthfolks.com/tactics/podcast-guesting/https://thegrowthfolks.com/tactics/podcast-guesting/Pitch yourself to small, focused podcasts with the right audience, bring a sharp story, and turn each episode into reusable content.Wed, 14 Oct 2026 00:00:00 GMTGrowth TacticAwarenesshttps://thegrowthfolks.com/tactics/local-press-coverage/https://thegrowthfolks.com/tactics/local-press-coverage/Find a newsworthy angle, build a short list of the right reporters, and pitch them a ready-to-use story with proof and access.Wed, 14 Oct 2026 00:00:00 GMTGrowth TacticAwareness