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Case studies
What real companies did, the numbers behind it and what to copy.
Articles
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Case studies What Canva, Notion, Figma, Calendly and Loom's growth loops have in common
Five product-led companies, one pattern: the product's output travels to non-users. What their published numbers show, and which loop to copy for your product. -
Case studies What India's D2C brands learned about profitable growth
Rising Meta costs, COD returns, quick commerce and offline retail rewrote the Indian D2C playbook. What the filings and reports show, and what to copy.
New articles, once a week
The newest article, one practical growth tactic and any new free tools. No fluff.