A/B Testing tactics
Practical A/B Testing tactics for startups and small teams — how to do each one, an example, and when it backfires.
- Acquisition
App store optimisation for the App Store and Google Play
Tune your app's name, keywords, screenshots and ratings so more people find it in store search and tap install.
Impact High Effort Medium + free toolCategories: SEO, Conversion, A/B Testing - Acquisition
Decide your A/B test sample size before you start
Work out how much traffic a test needs up front, then judge it once, so you stop shipping winners that were never real.
Impact High Effort Medium + free toolCategories: A/B Testing, Analytics - Acquisition
Match each landing page to the ad and audience that sends traffic
Build a separate landing page for each ad group or audience so the headline, offer and proof repeat exactly what made people click.
Impact High Effort Medium + free toolCategories: Conversion, Paid Ads, A/B Testing - Acquisition
Build a creative testing system for Meta and TikTok ads
Test ad concepts in a structured weekly cycle, judge them on cost per purchase or install, and move winners into scaling campaigns.
Impact High Effort High + free toolCategories: Paid Ads, A/B Testing - Acquisition
Catch leaving visitors with a useful exit offer
Show a single, genuinely helpful offer when visitors are about to leave a key page, and run it as a proper test to prove it adds conversions.
Impact Medium Effort Low + free toolCategories: Conversion, A/B Testing - Activation
How to reduce checkout abandonment with a simpler checkout
Cut fields, allow guest checkout, add express wallets and show every cost early so more shoppers who reach checkout actually pay.
Impact High Effort Medium + free toolCategories: Conversion, A/B Testing - Activation
Test your free trial length instead of guessing
Run a controlled test of different trial lengths, including a reverse trial, and pick the one that produces the most paying customers.
Impact High Effort Medium + free toolCategories: Pricing, A/B Testing
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